15 years building sales engines that actually deliver.
Founder of JWI Commercial. Fractional Sales Leader. Operator, not consultant.
I've spent 15 years in B2B sales — most of it with a quota, a team, and a number to hit at the end of every quarter. I've built sales divisions from zero to multi-million in annual revenue, and I've closed and managed major enterprise and channel accounts at scale.
That means I've done the unglamorous work: hiring reps, running discovery calls, cleaning up pipeline, rebuilding forecasts, coaching negotiations, and answering to a board when the number wobbles.
Now I bring that experience to founders and growth-stage businesses who need senior sales leadership — without the cost, risk, or ramp-time of a full-time hire.
Pragmatic. Hands-on. Execution-focused.
Not theory
No frameworks-for-frameworks-sake. Every recommendation ties to pipeline, revenue, or ramp.
Not an agency retainer
You get an operator embedded in your business — not a slide deck delivered from arm's length.
Not a full-time hire
Senior leadership, in the seat, at a fraction of the cost and none of the long-term commitment.